Founded in 1992, Anthropologie is an American clothing retailer that currently operates 200 stores in the United States, Canada, and the United Kingdom. A part of the URBN Group, Anthropologie portrays an underlying theme of worldly, whimsical artistry that is distinctive and unique to the brand.
Scenario planning aims to explore and illuminate different ways the future might realistically develop. By investigating the nature of trends, their verifiable causes, consequences, and implications, scenario planning aids consensus building and decision making in organizations. While the future cannot be predicted, it can be anticipated and prepared for in a structured manner.
Possible scenarios for Anthropologie were developed based on social, technological, economic, environmental and political trends for the future. Keeping the core agenda of the business in mind, strategic narratives were created to analyze how the business will adapt and survive in the coming 5, 10 and 15 years.